{ "id": "market_hub/no_furniture", "slug": "norway-furniture-market-hub", "title": "Norway Furniture Market Hub", "description": "Country market hub for the Norway furniture market, built from Furnilytics indicator pages and reusable supplemental market calculations.", "country": { "name": "Norway", "geo": "NO", "role": "import-exposed non-euro furniture demand market" }, "market": { "name": "Furniture", "scope": "Furniture retail, production, consumer demand, imports, exports, exchange-rate and demand context" }, "generated_at": "2026-06-26T09:36:56.385423+00:00", "market_data_updated_at": "2026-06-26", "refresh_frequency": "monthly", "page": { "canonical_path": "/market/norway-furniture-market-hub/", "left_navigation": true, "source_reference_style": "numeric_notes", "draft_slug": "norway-furniture-market-hub", "meta_title": "Norway Furniture Market Hub | Furnilytics", "meta_description": "Monthly Norway furniture market hub with consumer demand, retail turnover, production, imports, import share, producer prices, NOK/EUR, confidence and product-search indicators.", "tags": [ "market-hubs", "#market-hubs", "#mi-markets", "#mi-norway" ] }, "source_references": [ { "ref": 1, "key": "consumer_market_size", "title": "Norway Furniture Consumer Market Size", "url": "/indicators/retail/market-size/norway-furniture-consumer-market-size/", "path": "docs/norway-furniture-consumer-market-size.json", "role": "Market size", "last_refresh": "2026-06-22" }, { "ref": 2, "key": "retail_turnover", "title": "Norway Furniture Retail Market Size", "url": "/indicators/retail/market-size/norway-furniture-retail-turnover/", "path": "docs/norway-furniture-retail-turnover-yearly.json", "role": "Retail", "last_refresh": "2026-06-22" }, { "ref": 3, "key": "production_turnover", "title": "Norway Furniture Production Market Size", "url": "/indicators/industry/market-size/norway-furniture-production-turnover/", "path": "docs/norway-furniture-production-turnover.json", "role": "Industry", "last_refresh": "2026-06-22" }, { "ref": 4, "key": "producer_price", "title": "Norway Furniture Producer Price Index", "url": "/indicators/industry/indexes/norway-furniture-producer-price-index/", "path": "docs/norway-furniture-producer-price-index.json", "role": "Price pressure", "last_refresh": "2026-06-21" }, { "ref": 5, "key": "imports_yearly", "title": "Norway Furniture Imports by Year", "url": "/indicators/industry/trade/norway-furniture-imports/", "path": "docs/industry-norway-furniture-imports-yearly.json", "role": "Imports", "last_refresh": "2026-06-26" }, { "ref": 6, "key": "imports_by_country", "title": "Norway Furniture Imports by Country", "url": "/indicators/industry/trade/norway-furniture-imports-by-country/", "path": "docs/industry-norway-furniture-imports-by-country.json", "role": "Imports", "last_refresh": "2026-06-26" }, { "ref": 7, "key": "housing_market_activity", "title": "Norway Housing Market Activity", "url": "/indicators/macroeconomics/housing/norway-housing-market-activity/", "path": "docs/housing_market_no.json", "role": "Macroeconomics", "last_refresh": "2026-06-25" }, { "ref": 8, "key": "consumer_confidence", "title": "Norway Consumer Confidence", "url": "/indicators/macroeconomics/consumer-sentiment/norway-consumer-confidence/", "path": "docs/consumer_confidence_no.json", "role": "Macroeconomics", "last_refresh": "2026-06-25" }, { "ref": 9, "key": "product_search", "title": "Norway Furniture Product Search Trend", "url": "/indicators/retail/online/norway-furniture-products-search-trend/", "path": "docs/web_search_trends_product_no.json", "role": "Retail demand context", "last_refresh": "2026-06-25" }, { "ref": 10, "key": "import_share", "title": "Norway Furniture Import Share", "url": "/indicators/industry/trade/norway-furniture-import-share/", "path": "docs/industry-norway-furniture-import-share-yearly.json", "role": "Supply chain", "last_refresh": "2026-06-26" }, { "ref": 11, "key": "exports_yearly", "title": "Norway Furniture Exports by Year", "url": "/indicators/industry/trade/norway-furniture-exports/", "path": "docs/industry-norway-furniture-exports-yearly.json", "role": "Exports", "last_refresh": "2026-06-26" }, { "ref": 12, "key": "exports_by_country", "title": "Norway Furniture Exports by Country", "url": "/indicators/industry/trade/norway-furniture-exports-by-country/", "path": "docs/industry-norway-furniture-exports-by-country.json", "role": "Exports", "last_refresh": "2026-06-26" }, { "ref": 13, "key": "exchange_rate", "title": "NOK per EUR Exchange Rate", "url": "/indicators/macroeconomics/exchange-rates/nok-eur-exchange-rate/", "path": "docs/nok-eur-exchange-rate.json", "role": "Currency", "last_refresh": "2026-06-22" } ], "summary": { "headline": "Norway Furniture Market Hub tracks a high-income Nordic furniture market where NOK purchasing power, imported assortments and housing-linked demand shape retail performance. Use this Norway furniture market dashboard to follow consumer demand, specialist retail turnover, production, imports, import share, producer prices, housing activity, confidence, product search and NOK/EUR currency context.", "context": "For analysts, retailers and suppliers, Norway combines strong household spending capacity with high international sourcing exposure. Import value, supplier-country concentration and NOK/EUR help explain how foreign supply and currency translation affect market comparisons.", "purpose": "Use this hub to assess Norwegian furniture demand, compare local-market values with euro equivalents, and understand how import reliance, housing activity, production and currency movement shape market conditions." }, "key_measurements": [ { "id": "consumer_market_size", "label": "Consumer market size", "section": "market_size", "indicator_key": "consumer_market_size", "indicator_ref": 1, "period": "2025", "value": 38510.4, "unit": "NOK million", "previous_period": "2024", "previous_value": 34673.6, "change_abs": 3836.8, "change_pct": 11.07, "secondary_value": 3286.7, "secondary_unit": "EUR million", "status": "Recovering", "context": "+11.1% annual change" }, { "id": "retail_turnover", "label": "Retail market size", "section": "retail", "indicator_key": "retail_turnover", "indicator_ref": 2, "period": "2025", "value": 39129.7, "unit": "NOK million", "previous_period": "2024", "previous_value": 35232.1, "change_abs": 3897.6, "change_pct": 11.06, "secondary_value": 3339.6, "secondary_unit": "EUR million", "short_term_yoy_pct": 6.37, "context": "+6.4% six-month YoY", "status": "Expanding" }, { "id": "production_turnover", "label": "Production market size", "section": "industry", "indicator_key": "production_turnover", "indicator_ref": 3, "period": "2025", "value": 11271.7, "unit": "NOK million", "previous_period": "2024", "previous_value": 10678.8, "change_abs": 592.9, "change_pct": 5.55, "secondary_value": 962.2, "secondary_unit": "EUR million", "short_term_yoy_pct": 0.98, "short_term_source_indicator": "production_turnover", "status": "Stable", "context": "+1.0% six-month YoY" }, { "id": "producer_price", "label": "Producer price index", "section": "industry", "indicator_key": "producer_price", "indicator_ref": 4, "period": "2026-05-01", "value": 140.7, "unit": "Index [2021=100]", "previous_period": "2026-04-01", "previous_value": 140.5, "change_abs": 0.2, "change_pct": 0.14, "yoy_pct": 8.9, "previous_year_value": 129.2, "previous_year_date": "2025-05", "short_term_yoy_pct": 3.31, "status": "Elevated pressure", "context": "+3.3 pp six-month YoY" }, { "id": "import_share", "label": "Import share", "section": "supply_chain", "indicator_key": "import_share", "indicator_ref": 10, "period": "2025", "value": 87.5, "unit": "Import share [%]", "previous_period": "2024", "previous_value": 87.9, "change_abs": -0.4, "change_pct": -0.46, "status": "High dependence", "context": "-0.4 pp recent change" }, { "id": "imports_yearly", "label": "Furniture imports", "section": "supply_chain", "indicator_key": "imports_yearly", "indicator_ref": 5, "period": "2025", "value": 19.0, "unit": "NOK billion", "previous_period": "2024", "previous_value": 18.0, "change_abs": 1.06, "change_pct": 5.9, "status": "Expanding", "context": "1.7% below 2022 peak" }, { "id": "housing_market_activity", "label": "Housing market activity", "section": "macroeconomics", "indicator_key": "housing_market_activity", "indicator_ref": 7, "period": "2026-05-01", "value": 86.2, "unit": "Index [2019=100]", "previous_period": "2026-04-01", "previous_value": 87.9, "change_abs": -1.74, "change_pct": -1.98, "short_term_yoy_pct": 1.19, "status": "Below baseline; broadly stable", "context": "-14 pts vs 2019" }, { "id": "consumer_confidence", "label": "Consumer confidence", "section": "macroeconomics", "indicator_key": "consumer_confidence", "indicator_ref": 8, "period": "2025-10-01", "value": -10.4, "unit": "Balance [PP]", "previous_period": "2025-07-01", "previous_value": -8.7, "change_abs": -1.7, "change_pct": -19.54, "short_term_change_abs": 5.05, "status": "Weakening", "context": "-1.7 pp recent change" }, { "id": "product_search", "label": "Product search trend", "section": "retail", "indicator_key": "product_search", "indicator_ref": 9, "period": "2026-04-01", "value": 155.2, "unit": "Index", "previous_period": "2026-03-01", "previous_value": 162.2, "change_abs": -6.93, "change_pct": -4.28, "short_term_yoy_pct": 12.79, "status": "Softening", "context": "15.2% below 2025 peak" }, { "id": "exchange_rate", "label": "NOK/EUR exchange rate", "section": "currency", "indicator_key": "exchange_rate", "indicator_ref": 13, "period": "2026-06-01", "value": 10.9, "unit": "NOK per EUR", "previous_period": "2026-05-01", "previous_value": 10.8, "change_abs": 0.15, "change_pct": 1.42, "short_term_yoy_pct": -4.35, "status": "Local currency stronger", "context": "-5.5% YoY" } ], "page_content": { "intro": [ "Norway Furniture Market Hub tracks a high-income Nordic furniture market where NOK purchasing power, imported assortments and housing-linked demand shape retail performance. Use this Norway furniture market dashboard to follow consumer demand, specialist retail turnover, production, imports, import share, producer prices, housing activity, confidence, product search and NOK/EUR currency context.", "For analysts, retailers and suppliers, Norway combines strong household spending capacity with high international sourcing exposure. Import value, supplier-country concentration and NOK/EUR help explain how foreign supply and currency translation affect market comparisons.", "Use this hub to assess Norwegian furniture demand, compare local-market values with euro equivalents, and understand how import reliance, housing activity, production and currency movement shape market conditions." ], "market_snapshot": [ "Norway's furniture market is characterized as an import-exposed non-euro demand market, where strong household purchasing power and reliance on international sourcing significantly influence retail dynamics. The consumer market size is recovering, reflecting a robust annual growth rate, while retail turnover is expanding, supported by a favorable housing market backdrop. However, consumer confidence is weakening, presenting a potential headwind for future demand [1]. Retail 6-month momentum is +6.4% year over year, supporting a positive near-term demand read. [2]", "The production sector remains stable, yet the high import share indicates a continued dependence on foreign supply, which is further complicated by currency fluctuations, as the local currency has strengthened against the euro. Housing market activity is below the 2019 baseline, suggesting limited support for retail performance despite recent positive trends in turnover. This interplay of housing activity, consumer sentiment, and trade dynamics will be crucial for understanding the market's trajectory [5]. The NOK/EUR exchange rate is 10.9 NOK per EUR, which frames euro-denominated comparisons and export competitiveness. [13]" ], "key_findings": [ "Norway is an import-exposed non-euro furniture demand market with domestic production context. Consumer market size is 38.5 billion Norwegian kroner (3.3 billion euro) [1], while the specialist furniture retail market is 39.1 billion Norwegian kroner (3.3 billion euro) [2]. The market's current position is best described as recovering with +11.1% annual change.", "Retail demand, production and price pressure need to be read together. Retail is expanding, with +6.4% six-month YoY, while production is stable at 11.3 billion Norwegian kroner (1.0 billion euro) [3], with +1.0% six-month YoY.", "Supply-chain exposure is also material: import share is 87.5% and classified as high dependence [10], with -0.4 pp recent change. The macro backdrop is below baseline; broadly stable, with housing activity at 86.2 index points [7], -14 pts vs 2019. Overall, sourcing exposure, domestic production pressure and retail momentum all matter." ], "sections": [ { "section_id": "market_size", "title": "Market Size & Consumption", "paragraphs": [ "The consumer market size for furniture in Norway is currently valued at 38.5 billion Norwegian kroner (3.3 billion euro), reflecting a recovering trend with an annual change of +11.1% [1]. This growth indicates a strengthening demand within the market, which is crucial for both retail and production sectors as they adapt to shifting consumer preferences and increased spending capacity.", "Looking at the trajectory of the market, the furniture consumer market is currently set to reach 34.7 billion Norwegian kroner (approximately 3.0 billion euro) by 2024 and further expand to 38.5 billion Norwegian kroner (3.3 billion euro) by 2025 [1]. This upward momentum suggests a stabilizing environment for imports and retail, which are essential for meeting the growing consumer demand in this import-exposed non-euro market." ], "indicator_refs": [ 1 ] }, { "section_id": "retail", "title": "Retail & Demand", "paragraphs": [ "The Norwegian furniture retail market is currently expanding, with a retail market size of 39.1 billion Norwegian kroner (3.3 billion euro) and a year-on-year growth of 6.4% over the past six months [2]. This growth indicates a robust consumer demand environment, which is crucial for both domestic production and import activities in the furniture sector. As the market continues to evolve, the increasing turnover suggests a positive trajectory for retailers, potentially leading to enhanced supply chain dynamics and sourcing strategies.", "However, the product search trend has softened, currently at 155.2 index points, which is 15.2% below the peak observed in 2025 [9]. This decline may signal a shift in consumer interest or purchasing behavior, necessitating a closer examination of market strategies by retailers. The juxtaposition of expanding retail turnover against a backdrop of weakening product search interest highlights the need for adaptive approaches in marketing and inventory management to sustain growth in the Norwegian furniture market." ], "indicator_refs": [ 2, 9 ] }, { "section_id": "industry", "title": "Industry & Production", "paragraphs": [ "Norway's furniture production market is currently stable, with a production market size of 11.3 billion Norwegian kroner (1.0 billion euro) and a year-on-year growth of 1.0% over the past six months [3]. This stability indicates a consistent demand for furniture within the country, which is crucial for retail and production sectors as they navigate the complexities of an import-exposed market. The producer price index stands at 140.7 index points, reflecting elevated pressure with a 3.3 percentage point increase over the same period [4].", "The production turnover for Norway is currently set to rise significantly, reaching 10.7 billion Norwegian kroner (1.0 billion euro) by 2024 and further increasing to 11.3 billion Norwegian kroner (1.0 billion euro) by 2025 [3]. This upward trend suggests a recovery phase in the market, which may enhance consumer confidence and drive retail growth. However, the elevated producer price index indicates that manufacturers may face challenges in maintaining margins, potentially impacting pricing strategies and supply chain dynamics in the near term [4]." ], "indicator_refs": [ 3, 4 ] }, { "section_id": "supply_chain", "title": "Trade & Supply Chain", "paragraphs": [ "Norway's furniture market exhibits a high dependence on imports, with an import share of 87.5% [10]. This significant reliance underscores the importance of international suppliers in meeting domestic consumer demand. The latest data indicates that furniture imports have reached 19.0 billion Norwegian kroner (approximately 1.6 billion euros), reflecting a slight contraction of 1.7% from the 2022 peak [5].", "The primary sources of these imports are China and Sweden, accounting for 16.72% and 16.29% of total imports, respectively [6]. This concentration in supplier countries highlights Norway's strategic exposure to fluctuations in these markets, which could impact retail dynamics and consumer availability. As the market continues to expand, maintaining diverse sourcing options will be crucial for mitigating risks associated with supplier concentration." ], "indicator_refs": [ 10, 5, 6 ] }, { "section_id": "macroeconomics", "title": "Macroeconomics", "paragraphs": [ "Norway's housing market activity is currently at 86.2 index points, indicating a broadly stable environment but below the baseline, reflecting a decline of 14 points compared to 2019 [7]. This stability in the housing sector suggests a consistent demand for furniture, although the lower index points may signal caution among consumers and retailers regarding future investments in home furnishings.", "Consumer confidence has weakened, currently at -10.4 points, which represents a recent decline of 1.7 percentage points [8]. This weakening sentiment could impact consumer spending on furniture, leading to potential challenges in retail and production sectors as demand may not align with previous trends. The interplay between stable housing activity and declining consumer confidence necessitates careful monitoring of market dynamics in Norway's furniture sector." ], "indicator_refs": [ 7, 8 ] }, { "section_id": "currency", "title": "Currency", "paragraphs": [ "The NOK/EUR exchange rate currently stands at 10.9 NOK per EUR, reflecting a strengthening of the local currency by 5.5% year-over-year [13]. This appreciation may influence the furniture market in Norway by making imports more affordable, potentially increasing consumer demand for foreign products while also impacting local production costs.", "Looking ahead, the exchange rate is currently set to trend towards 11.67 NOK per EUR in 2026 [13]. This current depreciation could exert pressure on import costs, affecting retail pricing strategies and consumer purchasing power in the furniture sector, thereby shaping the overall demand landscape." ], "indicator_refs": [ 13 ] } ], "methodology_note": "This market hub combines multiple Furnilytics indicators into a single country-level furniture market overview. The source layer includes linked indicator pages for demand, specialist retail turnover, production, trade, pricing and macroeconomic context, plus deterministic supplemental calculations where the hub needs comparable market structure metrics. Consumer market size captures household furniture spending, while retail market size captures specialist furniture-store turnover; production and trade metrics describe the industry and supply side. Detailed source notes, definitions, chart payloads, latest-data tables and methodology explanations remain available on the underlying indicator pages listed in the Sources section.", "faq": [ { "question": "What does the Norway Furniture Market Hub cover?", "answer": "The Norway Furniture Market Hub brings together the main indicators needed to assess Norwegian furniture demand, specialist retail activity, production, import exposure and currency context. It covers consumer market size, specialist retail turnover, production, producer prices, trade flows, consumer confidence and online product-search interest, with housing or currency indicators included where they are relevant and available." }, { "question": "What is the difference between Norway furniture consumer market size and retail market size?", "answer": "Consumer market size captures household furniture spending. Retail market size captures specialist furniture-store turnover, so the scope can differ by product mix and sales channel." }, { "question": "Why is trade important for the Norway furniture market?", "answer": "Imports are important because foreign ranges supply a meaningful share of Norwegian furniture availability. Import value, supplier-country mix and import share help explain sourcing reliance, while NOK/EUR adds currency context." }, { "question": "Why is NOK/EUR included?", "answer": "NOK is the local-market currency, while euro values are useful for European comparison. The exchange-rate indicator helps separate local-market movement from currency translation." }, { "question": "How often is the Norway Furniture Market Hub updated?", "answer": "The Norway hub is designed to refresh monthly when the underlying indicators and market-hub calculations are updated. Annual market-size and trade measures update when full-year source data becomes available." }, { "question": "Where does the Norway market data come from?", "answer": "The hub is built from linked Furnilytics indicator pages covering Norway furniture demand, retail, production, prices, trade and macroeconomic context. Each source page contains the detailed source notes, chart definitions and methodology." }, { "question": "How current is the market hub data?", "answer": "Most monthly indicators in the market hub are generally published with about a three-month reporting lag. Annual market-size indicators can follow a separate source schedule and update when full-year data becomes available." } ], "generation": { "mode": "ai_sectioned", "ai_blocks": [ { "block": "market_snapshot", "model": "gpt-4o-mini", "attempt": 1 }, { "block": "section:market_size", "model": "gpt-4o-mini", "attempt": 1 }, { "block": "section:retail", "model": "gpt-4o-mini", "attempt": 1 }, { "block": "section:industry", "model": "gpt-4o-mini", "attempt": 1 }, { "block": "section:supply_chain", "model": "gpt-4o-mini", "attempt": 1 }, { "block": "section:macroeconomics", "model": "gpt-4o-mini", "attempt": 1 }, { "block": "section:currency", "model": "gpt-4o-mini", "attempt": 1 } ], "fallback_blocks": [] } }, "sections": [ { "id": "summary", "title": "Summary", "summary": "Key measurements for the Norway furniture market.", "main_indicator": "", "main_graph": null, "extra_graphs": [], "metric_card_ids": [ "consumer_market_size", "retail_turnover", "production_turnover", "producer_price", "import_share", "imports_yearly" ], "supplemental_table_ids": [], "indicator_refs": [ 1, 2, 3, 4, 10, 5 ] }, { "id": "market_size", "title": "Market Size & Consumption", "summary": "Buyer-side furniture demand in Norway.", "main_indicator": "consumer_market_size", "main_graph": { "id": "consumer_market_size_main_graph", "indicator_key": "consumer_market_size", "indicator_ref": 1, "title": "Norway Furniture Consumer Market Size", "chart_type": "bar", "series_type": "single", "x_axis_label": "", "y_axis_label": "NOK million", "legend": false, "data": [ { "x_axis": "2015", "value": 28111.0, "value_label": 28111.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 28111.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3143.8 }, { "x_axis": "2016", "value": 29198.0, "value_label": 29198.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 29198.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3142.0 }, { "x_axis": "2017", "value": 30053.0, "value_label": 30053.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 30053.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3221.6 }, { "x_axis": "2018", "value": 30106.0, "value_label": 30106.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 30106.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3135.8 }, { "x_axis": "2019", "value": 30275.0, "value_label": 30275.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 30275.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3073.7 }, { "x_axis": "2020", "value": 33557.0, "value_label": 33557.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 33557.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3128.9 }, { "x_axis": "2021", "value": 35535.0, "value_label": 35535.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 35535.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3496.4 }, { "x_axis": "2022", "value": 35466.0, "value_label": 35466.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 35466.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 3511.0 }, { "x_axis": "2023", "value": 34200.0, "value_label": 34200.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 34200.0, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "ssb_national_accounts_05_1", "value_original": 2993.6 }, { "x_axis": "2024", "value": 34673.6, "value_label": 34673.6, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 34673.6, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "retail_turnover_nowcast", "value_original": 2982.2 }, { "x_axis": "2025", "value": 38510.4, "value_label": 38510.4, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 38510.4, "cur": "NOK", "local_currency": "NOK", "classification": "SSB expenditure 05.1", "source_method": "retail_turnover_nowcast", "value_original": 3286.7 } ], "source_url": "/indicators/retail/market-size/norway-furniture-consumer-market-size/", "currency_options": { "default": "NOK", "series": { "NOK": { "field": "value_local", "axisLabel": "NOK million" }, "EUR": { "field": "value", "axisLabel": "EUR million" } } } }, "extra_graphs": [], "metric_card_ids": [ "consumer_market_size" ], "supplemental_table_ids": [ "consumer_market_size_peer_comparison", "consumer_expenditure_per_capita_peer_comparison", "retail_latest_rows" ], "indicator_refs": [ 1 ] }, { "id": "retail", "title": "Retail & Demand", "summary": "Specialist furniture retail turnover, online product-search interest and household demand context.", "main_indicator": "retail_turnover", "main_graph": { "id": "retail_turnover_main_graph", "indicator_key": "retail_turnover", "indicator_ref": 2, "title": "Norway Furniture Retail Turnover", "chart_type": "bar", "series_type": "single", "x_axis_label": "", "y_axis_label": "NOK million", "legend": false, "data": [ { "x_axis": "2017", "value": 28780.2, "value_label": 28780.2, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 28780.2, "value_eur": 3085.2, "cur": "NOK", "local_currency": "NOK", "value_original": 28780.2 }, { "x_axis": "2018", "value": 28847.1, "value_label": 28847.1, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 28847.1, "value_eur": 3004.7, "cur": "NOK", "local_currency": "NOK", "value_original": 28847.1 }, { "x_axis": "2019", "value": 30202.9, "value_label": 30202.9, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 30202.9, "value_eur": 3066.4, "cur": "NOK", "local_currency": "NOK", "value_original": 30202.9 }, { "x_axis": "2020", "value": 33071.8, "value_label": 33071.8, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 33071.8, "value_eur": 3083.7, "cur": "NOK", "local_currency": "NOK", "value_original": 33071.8 }, { "x_axis": "2021", "value": 35976.6, "value_label": 35976.6, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 35976.6, "value_eur": 3539.8, "cur": "NOK", "local_currency": "NOK", "value_original": 35976.6 }, { "x_axis": "2022", "value": 37951.6, "value_label": 37951.6, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 37951.6, "value_eur": 3757.0, "cur": "NOK", "local_currency": "NOK", "value_original": 37951.6 }, { "x_axis": "2023", "value": 34750.1, "value_label": 34750.1, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 34750.1, "value_eur": 3041.8, "cur": "NOK", "local_currency": "NOK", "value_original": 34750.1 }, { "x_axis": "2024", "value": 35232.1, "value_label": 35232.1, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 35232.1, "value_eur": 3030.2, "cur": "NOK", "local_currency": "NOK", "value_original": 35232.1 }, { "x_axis": "2025", "value": 39129.7, "value_label": 39129.7, "comment": "Complete-year estimate from monthly SSB 47.59 value-index nowcast; replaced when the annual SSB turnover benchmark is published.", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_local": 39129.7, "value_eur": 3339.6, "cur": "NOK", "local_currency": "NOK", "value_original": 39129.7 } ], "source_url": "/indicators/retail/market-size/norway-furniture-retail-turnover/", "currency_options": { "default": "NOK", "series": { "NOK": { "field": "value_local", "axisLabel": "NOK million" }, "EUR": { "field": "value_eur", "axisLabel": "EUR million" } } } }, "extra_graphs": [], "metric_card_ids": [ "retail_turnover", "product_search" ], "supplemental_table_ids": [ "retail_latest_rows", "product_search_latest_rows" ], "indicator_refs": [ 2, 9 ] }, { "id": "industry", "title": "Industry & Production", "summary": "Production turnover and producer-price pressure show Norway furniture manufacturing conditions.", "main_indicator": "production_turnover", "main_graph": { "id": "production_turnover_main_graph", "indicator_key": "production_turnover", "indicator_ref": 3, "title": "Norway Furniture Production Turnover", "chart_type": "bar", "series_type": "single", "x_axis_label": "", "y_axis_label": "NOK million", "legend": false, "data": [ { "x_axis": "2017", "value": 9161.8, "value_label": 9161.8, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 982.5, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 9161.8, "value_local": 9161.8, "source_basis": "monthly_backbone_annual_sum", "value_original": 9161.8 }, { "x_axis": "2018", "value": 8989.6, "value_label": 8989.6, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 936.6, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 8989.6, "value_local": 8989.6, "source_basis": "monthly_backbone_annual_sum", "value_original": 8989.6 }, { "x_axis": "2019", "value": 8994.0, "value_label": 8994.0, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 912.4, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 8994.0, "value_local": 8994.0, "source_basis": "monthly_backbone_annual_sum", "value_original": 8994.0 }, { "x_axis": "2020", "value": 9271.7, "value_label": 9271.7, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 863.9, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 9271.7, "value_local": 9271.7, "source_basis": "monthly_backbone_annual_sum", "value_original": 9271.7 }, { "x_axis": "2021", "value": 10857.8, "value_label": 10857.8, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 1068.9, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 10857.8, "value_local": 10857.8, "source_basis": "monthly_backbone_annual_sum", "value_original": 10857.8 }, { "x_axis": "2022", "value": 12073.9, "value_label": 12073.9, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 1194.5, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 12073.9, "value_local": 12073.9, "source_basis": "monthly_backbone_annual_sum", "value_original": 12073.9 }, { "x_axis": "2023", "value": 10951.8, "value_label": 10951.8, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 957.7, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 10951.8, "value_local": 10951.8, "source_basis": "monthly_backbone_annual_sum", "value_original": 10951.8 }, { "x_axis": "2024", "value": 10678.8, "value_label": 10678.8, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 918.0, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 10678.8, "value_local": 10678.8, "source_basis": "monthly_backbone_annual_sum", "value_original": 10678.8 }, { "x_axis": "2025", "value": 11271.7, "value_label": 11271.7, "comment": "", "is_preliminary": false, "style_hint": "solid", "fill_hint": "solid", "value_nominal": 962.2, "cur": "NOK", "local_currency": "NOK", "value_nominal_local": 11271.7, "value_local": 11271.7, "source_basis": "monthly_backbone_annual_sum", "value_original": 11271.7 } ], "source_url": "/indicators/industry/market-size/norway-furniture-production-turnover/", "currency_options": { "default": "NOK", "series": { "NOK": { "field": "value_nominal_local", "axisLabel": "NOK million" }, "EUR": { "field": "value_nominal", "axisLabel": "EUR million" } } } }, "extra_graphs": [], "metric_card_ids": [ "production_turnover", "producer_price" ], "supplemental_table_ids": [ "production_latest_rows", "ppi_peer_six_month_yoy" ], "indicator_refs": [ 3, 4 ] }, { "id": "supply_chain", "title": "Trade & Supply Chain", "summary": "Import value, supplier concentration and import dependence show Norway's furniture sourcing structure.", "main_indicator": "imports_by_country", "main_graph": { "id": "imports_by_country_main_graph", "indicator_key": "imports_by_country", "indicator_ref": 6, "title": "Norway Furniture Imports by Country", "chart_type": "pie", "series_type": "single", "x_axis_label": "", "y_axis_label": "Share of imports", "legend": false, "data": [ { "name": "CN", "label": "CN", "value": 0.1672 }, { "name": "SE", "label": "SE", "value": 0.1629 }, { "name": "LT", "label": "LT", "value": 0.1606 }, { "name": "DK", "label": "DK", "value": 0.1295 }, { "name": "PL", "label": "PL", "value": 0.1166 }, { "name": "DE", "label": "DE", "value": 0.0508 }, { "name": "IT", "label": "IT", "value": 0.04 }, { "name": "EE", "label": "EE", "value": 0.019 }, { "name": "VN", "label": "VN", "value": 0.0133 }, { "name": "SK", "label": "SK", "value": 0.012 }, { "name": "Others", "label": "Others", "value": 0.1282 } ], "source_url": "/indicators/industry/trade/norway-furniture-imports-by-country/" }, "extra_graphs": [], "metric_card_ids": [ "import_share", "imports_yearly" ], "supplemental_table_ids": [ "imports_latest_rows", "import_partner_development", "import_partner_latest_rows", "import_share_peer_comparison", "import_share_latest_rows" ], "indicator_refs": [ 10, 5, 6 ] }, { "id": "macroeconomics", "title": "Macroeconomics", "summary": "Housing activity and consumer confidence give demand context for furniture and home-related categories.", "main_indicator": "housing_market_activity", "main_graph": { "id": "housing_market_activity_main_graph", "indicator_key": "housing_market_activity", "indicator_ref": 7, "title": "Norway Housing Market Activity", "chart_type": "line", "series_type": "single", "x_axis_label": "", "y_axis_label": "Index [2019=100]", "legend": false, "data": [ { "date": "2016-01-01", "geo": "NO", "value": 92.03 }, { "date": "2016-02-01", "geo": "NO", "value": 94.08 }, { "date": "2016-03-01", "geo": "NO", "value": 94.78 }, { "date": "2016-04-01", "geo": "NO", "value": 96.99 }, { "date": "2016-05-01", "geo": "NO", "value": 97.88 }, { "date": "2016-06-01", "geo": "NO", "value": 101.12 }, { "date": "2016-07-01", "geo": "NO", "value": 98.42 }, { "date": "2016-08-01", "geo": "NO", "value": 99.01 }, { "date": "2016-09-01", "geo": "NO", "value": 96.78 }, { "date": "2016-10-01", "geo": "NO", "value": 98.45 }, { "date": "2016-11-01", "geo": "NO", "value": 97.61 }, { "date": "2016-12-01", "geo": "NO", "value": 99.49 }, { "date": "2017-01-01", "geo": "NO", "value": 100.31 }, { "date": "2017-02-01", "geo": "NO", "value": 99.45 }, { "date": "2017-03-01", "geo": "NO", "value": 99.46 }, { "date": "2017-04-01", "geo": "NO", "value": 99.54 }, { "date": "2017-05-01", "geo": "NO", "value": 97.89 }, { "date": "2017-06-01", "geo": "NO", "value": 99.21 }, { "date": "2017-07-01", "geo": "NO", "value": 101.34 }, { "date": "2017-08-01", "geo": "NO", "value": 101.14 }, { "date": "2017-09-01", "geo": "NO", "value": 97.97 }, { "date": "2017-10-01", "geo": "NO", "value": 94.26 }, { "date": "2017-11-01", "geo": "NO", "value": 94.55 }, { "date": "2017-12-01", "geo": "NO", "value": 93.93 }, { "date": "2018-01-01", "geo": "NO", "value": 95.26 }, { "date": "2018-02-01", "geo": "NO", "value": 96.74 }, { "date": "2018-03-01", "geo": "NO", "value": 95.25 }, { "date": "2018-04-01", "geo": "NO", "value": 94.42 }, { "date": "2018-05-01", "geo": "NO", "value": 92.56 }, { "date": "2018-06-01", "geo": "NO", "value": 92.04 }, { "date": "2018-07-01", "geo": "NO", "value": 93.28 }, { "date": "2018-08-01", "geo": "NO", "value": 97.78 }, { "date": "2018-09-01", "geo": "NO", "value": 99.25 }, { "date": "2018-10-01", "geo": "NO", "value": 99.59 }, { "date": "2018-11-01", "geo": "NO", "value": 98.42 }, { "date": "2018-12-01", "geo": "NO", "value": 99.71 }, { "date": "2019-01-01", "geo": "NO", "value": 101.17 }, { "date": "2019-02-01", "geo": "NO", "value": 100.0 }, { "date": "2019-03-01", "geo": "NO", "value": 98.51 }, { "date": "2019-04-01", "geo": "NO", "value": 99.47 }, { "date": "2019-05-01", "geo": "NO", "value": 100.32 }, { "date": "2019-06-01", "geo": "NO", "value": 102.57 }, { "date": "2019-07-01", "geo": "NO", "value": 102.22 }, { "date": "2019-08-01", "geo": "NO", "value": 103.7 }, { "date": "2019-09-01", "geo": "NO", "value": 103.24 }, { "date": "2019-10-01", "geo": "NO", "value": 99.46 }, { "date": "2019-11-01", "geo": "NO", "value": 96.5 }, { "date": "2019-12-01", "geo": "NO", "value": 92.83 }, { "date": "2020-01-01", "geo": "NO", "value": 93.4 }, { "date": "2020-02-01", "geo": "NO", "value": 92.9 }, { "date": "2020-03-01", "geo": "NO", "value": 96.36 }, { "date": "2020-04-01", "geo": "NO", "value": 96.72 }, { "date": "2020-05-01", "geo": "NO", "value": 99.15 }, { "date": "2020-06-01", "geo": "NO", "value": 98.89 }, { "date": "2020-07-01", "geo": "NO", "value": 100.24 }, { "date": "2020-08-01", "geo": "NO", "value": 98.64 }, { "date": "2020-09-01", "geo": "NO", "value": 98.37 }, { "date": "2020-10-01", "geo": "NO", "value": 97.23 }, { "date": "2020-11-01", "geo": "NO", "value": 97.8 }, { "date": "2020-12-01", "geo": "NO", "value": 98.38 }, { "date": "2021-01-01", "geo": "NO", "value": 97.57 }, { "date": "2021-02-01", "geo": "NO", "value": 96.22 }, { "date": "2021-03-01", "geo": "NO", "value": 94.99 }, { "date": "2021-04-01", "geo": "NO", "value": 97.97 }, { "date": "2021-05-01", "geo": "NO", "value": 97.7 }, { "date": "2021-06-01", "geo": "NO", "value": 99.44 }, { "date": "2021-07-01", "geo": "NO", "value": 92.85 }, { "date": "2021-08-01", "geo": "NO", "value": 91.31 }, { "date": "2021-09-01", "geo": "NO", "value": 91.57 }, { "date": "2021-10-01", "geo": "NO", "value": 96.45 }, { "date": "2021-11-01", "geo": "NO", "value": 96.36 }, { "date": "2021-12-01", "geo": "NO", "value": 95.27 }, { "date": "2022-01-01", "geo": "NO", "value": 94.32 }, { "date": "2022-02-01", "geo": "NO", "value": 95.81 }, { "date": "2022-03-01", "geo": "NO", "value": 96.82 }, { "date": "2022-04-01", "geo": "NO", "value": 94.07 }, { "date": "2022-05-01", "geo": "NO", "value": 96.5 }, { "date": "2022-06-01", "geo": "NO", "value": 94.61 }, { "date": "2022-07-01", "geo": "NO", "value": 96.41 }, { "date": "2022-08-01", "geo": "NO", "value": 91.96 }, { "date": "2022-09-01", "geo": "NO", "value": 92.64 }, { "date": "2022-10-01", "geo": "NO", "value": 94.6 }, { "date": "2022-11-01", "geo": "NO", "value": 95.63 }, { "date": "2022-12-01", "geo": "NO", "value": 95.02 }, { "date": "2023-01-01", "geo": "NO", "value": 91.95 }, { "date": "2023-02-01", "geo": "NO", "value": 92.61 }, { "date": "2023-03-01", "geo": "NO", "value": 90.44 }, { "date": "2023-04-01", "geo": "NO", "value": 88.22 }, { "date": "2023-05-01", "geo": "NO", "value": 86.54 }, { "date": "2023-06-01", "geo": "NO", "value": 86.36 }, { "date": "2023-07-01", "geo": "NO", "value": 87.83 }, { "date": "2023-08-01", "geo": "NO", "value": 90.25 }, { "date": "2023-09-01", "geo": "NO", "value": 90.83 }, { "date": "2023-10-01", "geo": "NO", "value": 91.87 }, { "date": "2023-11-01", "geo": "NO", "value": 91.17 }, { "date": "2023-12-01", "geo": "NO", "value": 92.31 }, { "date": "2024-01-01", "geo": "NO", "value": 93.34 }, { "date": "2024-02-01", "geo": "NO", "value": 92.88 }, { "date": "2024-03-01", "geo": "NO", "value": 91.27 }, { "date": "2024-04-01", "geo": "NO", "value": 89.03 }, { "date": "2024-05-01", "geo": "NO", "value": 86.32 }, { "date": "2024-06-01", "geo": "NO", "value": 84.32 }, { "date": "2024-07-01", "geo": "NO", "value": 86.18 }, { "date": "2024-08-01", "geo": "NO", "value": 85.33 }, { "date": "2024-09-01", "geo": "NO", "value": 87.7 }, { "date": "2024-10-01", "geo": "NO", "value": 84.1 }, { "date": "2024-11-01", "geo": "NO", "value": 84.93 }, { "date": "2024-12-01", "geo": "NO", "value": 80.56 }, { "date": "2025-01-01", "geo": "NO", "value": 81.41 }, { "date": "2025-02-01", "geo": "NO", "value": 81.02 }, { "date": "2025-03-01", "geo": "NO", "value": 87.54 }, { "date": "2025-04-01", "geo": "NO", "value": 90.04 }, { "date": "2025-05-01", "geo": "NO", "value": 90.09 }, { "date": "2025-06-01", "geo": "NO", "value": 88.48 }, { "date": "2025-07-01", "geo": "NO", "value": 86.57 }, { "date": "2025-08-01", "geo": "NO", "value": 88.56 }, { "date": "2025-09-01", "geo": "NO", "value": 86.29 }, { "date": "2025-10-01", "geo": "NO", "value": 84.76 }, { "date": "2025-11-01", "geo": "NO", "value": 83.43 }, { "date": "2025-12-01", "geo": "NO", "value": 84.0 }, { "date": "2026-01-01", "geo": "NO", "value": 84.47 }, { "date": "2026-02-01", "geo": "NO", "value": 86.63 }, { "date": "2026-03-01", "geo": "NO", "value": 86.62 }, { "date": "2026-04-01", "geo": "NO", "value": 87.9 }, { "date": "2026-05-01", "geo": "NO", "value": 86.16 } ], "source_url": "/indicators/macroeconomics/housing/norway-housing-market-activity/" }, "extra_graphs": [], "metric_card_ids": [ "housing_market_activity", "consumer_confidence" ], "supplemental_table_ids": [], "indicator_refs": [ 7, 8 ] }, { "id": "currency", "title": "Currency", "summary": "NOK/EUR gives currency context for local values, imported supply and European comparison.", "main_indicator": "exchange_rate", "main_graph": { "id": "exchange_rate_main_graph", "indicator_key": "exchange_rate", "indicator_ref": 13, "title": "NOK per EUR Exchange Rate", "chart_type": "line", "series_type": "single", "x_axis_label": "", "y_axis_label": "NOK per EUR", "legend": false, "data": [ { "date": "2015-01-01", "year": 2015, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 8.932048, "eur_per_currency": 0.11195641, "value": 8.932048, "observations": 21, "value_eur": 8.932048 }, { "date": "2015-02-01", "year": 2015, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 8.618775, "eur_per_currency": 0.11602577, "value": 8.618775, "observations": 20, "value_eur": 8.618775 }, { "date": "2015-03-01", "year": 2015, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 8.643409, "eur_per_currency": 0.11569509, "value": 8.643409, "observations": 22, "value_eur": 8.643409 }, { "date": "2015-04-01", "year": 2015, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 8.50566, "eur_per_currency": 0.11756877, "value": 8.50566, "observations": 20, "value_eur": 8.50566 }, { "date": "2015-05-01", "year": 2015, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 8.41034, "eur_per_currency": 0.11890126, "value": 8.41034, "observations": 20, "value_eur": 8.41034 }, { "date": "2015-06-01", "year": 2015, "frequency": 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"value_eur": 11.666967 }, { "date": "2026-02-01", "year": 2026, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 11.3206, "eur_per_currency": 0.08833454, "value": 11.3206, "observations": 20, "value_eur": 11.3206 }, { "date": "2026-03-01", "year": 2026, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 11.16575, "eur_per_currency": 0.08955959, "value": 11.16575, "observations": 22, "value_eur": 11.16575 }, { "date": "2026-04-01", "year": 2026, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 11.03319, "eur_per_currency": 0.09063562, "value": 11.03319, "observations": 20, "value_eur": 11.03319 }, { "date": "2026-05-01", "year": 2026, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 10.79355, "eur_per_currency": 0.09264792, "value": 10.79355, "observations": 20, "value_eur": 10.79355 }, { "date": "2026-06-01", "year": 2026, "frequency": "monthly", "currency": "NOK", "currency_name": "Norwegian krone", "currency_per_eur": 10.947233, "eur_per_currency": 0.09134728, "value": 10.947233, "observations": 15, "value_eur": 10.947233 } ] } ], "crawl": { "type": "country_furniture_market_hub", "canonical_url": "https://www.furnilytics.com/market/norway-furniture-market-hub/", "json_url": "https://data.furnilytics.com/market-hubs/norway-furniture-market-hub.json", "title": "Norway Furniture Market Hub", "meta_title": "Norway Furniture Market Hub | Furnilytics", "meta_description": "Monthly Norway furniture market hub with consumer demand, retail turnover, production, imports, import share, producer prices, NOK/EUR, confidence and product-search indicators.", "country": { "name": "Norway", "geo": "NO", "role": "import-exposed non-euro furniture demand market" }, "market": { "name": "Furniture", "scope": "Furniture retail, production, consumer demand, imports, exports, exchange-rate and demand context" }, "market_data_updated_at": "2026-06-26", "refresh_frequency": "monthly", "executive_summary": "Norway's furniture market is characterized as an import-exposed non-euro demand market, where strong household purchasing power and reliance on international sourcing significantly influence retail dynamics. The consumer market size is recovering, reflecting a robust annual growth rate, while retail turnover is expanding, supported by a favorable housing market backdrop. However, consumer confidence is weakening, presenting a potential headwind for future demand [1]. Retail 6-month momentum is +6.4% year over year, supporting a positive near-term demand read. [2] The production sector remains stable, yet the high import share indicates a continued dependence on foreign supply, which is further complicated by currency fluctuations, as the local currency has strengthened against the euro. Housing market activity is below the 2019 baseline, suggesting limited support for retail performance despite recent positive trends in turnover. This interplay of housing activity, consumer sentiment, and trade dynamics will be crucial for understanding the market's trajectory [5]. The NOK/EUR exchange rate is 10.9 NOK per EUR, which frames euro-denominated comparisons and export competitiveness. [13]", "key_measurements": [ { "metric": "Consumer market size", "latest_value": "38.5 billion Norwegian kroner (3.3 billion euro)", "status": "Recovering", "context": "+11.1% annual change", "source_ref": 1 }, { "metric": "Retail market size", "latest_value": "39.1 billion Norwegian kroner (3.3 billion euro)", "status": "Expanding", "context": "+6.4% six-month YoY", "source_ref": 2 }, { "metric": "Production market size", "latest_value": "11.3 billion Norwegian kroner (1.0 billion euro)", "status": "Stable", "context": "+1.0% six-month YoY", "source_ref": 3 }, { "metric": "Producer price index", "latest_value": "140.7 index points", "status": "Elevated pressure", "context": "+3.3 pp six-month YoY", "source_ref": 4 }, { "metric": "Import share", "latest_value": "87.5%", "status": "High dependence", "context": "-0.4 pp recent change", "source_ref": 10 }, { "metric": "Furniture imports", "latest_value": "19.0 billion Norwegian kroner", "status": "Expanding", "context": "1.7% below 2022 peak", "source_ref": 5 }, { "metric": "Housing market activity", "latest_value": "86.2 index points", "status": "Below baseline; broadly stable", "context": "-14 pts vs 2019", "source_ref": 7 }, { "metric": "Consumer confidence", "latest_value": "-10.4 points", "status": "Weakening", "context": "-1.7 pp recent change", "source_ref": 8 }, { "metric": "Product search trend", "latest_value": "155.2 index points", "status": "Softening", "context": "15.2% below 2025 peak", "source_ref": 9 }, { "metric": "NOK/EUR exchange rate", "latest_value": "10.9 NOK per EUR", "status": "Local currency stronger", "context": "-5.5% YoY", "source_ref": 13 } ], "sections": [ { "id": "market_size", "title": "Market Size & Consumption", "main_indicator": "consumer_market_size", "summary": "The consumer market size for furniture in Norway is currently valued at 38.5 billion Norwegian kroner (3.3 billion euro), reflecting a recovering trend with an annual change of +11.1% [1]. This growth indicates a strengthening demand within the market, which is crucial for both retail and production sectors as they adapt to shifting consumer preferences and increased spending capacity. Looking at the trajectory of the market, the furniture consumer market is currently set to reach 34.7 billion Norwegian kroner (approximately 3.0 billion euro) by 2024 and further expand to 38.5 billion Norwegian kroner (3.3 billion euro) by 2025 [1]. This upward momentum suggests a stabilizing environment for imports and retail, which are essential for meeting the growing consumer demand in this import-exposed non-euro market." }, { "id": "retail", "title": "Retail & Demand", "main_indicator": "retail_turnover", "summary": "The Norwegian furniture retail market is currently expanding, with a retail market size of 39.1 billion Norwegian kroner (3.3 billion euro) and a year-on-year growth of 6.4% over the past six months [2]. This growth indicates a robust consumer demand environment, which is crucial for both domestic production and import activities in the furniture sector. As the market continues to evolve, the increasing turnover suggests a positive trajectory for retailers, potentially leading to enhanced supply chain dynamics and sourcing strategies. However, the product search trend has softened, currently at 155.2 index points, which is 15.2% below the peak observed in 2025 [9]. This decline may signal a shift in consumer interest or purchasing behavior, necessitating a closer examination of market strategies by retailers. The juxtaposition of expanding retail turnover against a backdrop of weakening product search interest highlights the need for adaptive approaches in marketing and inventory management to sustain growth in the Norwegian furniture market." }, { "id": "industry", "title": "Industry & Production", "main_indicator": "production_turnover", "summary": "Norway's furniture production market is currently stable, with a production market size of 11.3 billion Norwegian kroner (1.0 billion euro) and a year-on-year growth of 1.0% over the past six months [3]. This stability indicates a consistent demand for furniture within the country, which is crucial for retail and production sectors as they navigate the complexities of an import-exposed market. The producer price index stands at 140.7 index points, reflecting elevated pressure with a 3.3 percentage point increase over the same period [4]. The production turnover for Norway is currently set to rise significantly, reaching 10.7 billion Norwegian kroner (1.0 billion euro) by 2024 and further increasing to 11.3 billion Norwegian kroner (1.0 billion euro) by 2025 [3]. This upward trend suggests a recovery phase in the market, which may enhance consumer confidence and drive retail growth. However, the elevated producer price index indicates that manufacturers may face challenges in maintaining margins, potentially impacting pricing strategies and supply chain dynamics in the near term [4]." }, { "id": "supply_chain", "title": "Trade & Supply Chain", "main_indicator": "imports_by_country", "summary": "Norway's furniture market exhibits a high dependence on imports, with an import share of 87.5% [10]. This significant reliance underscores the importance of international suppliers in meeting domestic consumer demand. The latest data indicates that furniture imports have reached 19.0 billion Norwegian kroner (approximately 1.6 billion euros), reflecting a slight contraction of 1.7% from the 2022 peak [5]. The primary sources of these imports are China and Sweden, accounting for 16.72% and 16.29% of total imports, respectively [6]. This concentration in supplier countries highlights Norway's strategic exposure to fluctuations in these markets, which could impact retail dynamics and consumer availability. As the market continues to expand, maintaining diverse sourcing options will be crucial for mitigating risks associated with supplier concentration." }, { "id": "macroeconomics", "title": "Macroeconomics", "main_indicator": "housing_market_activity", "summary": "Norway's housing market activity is currently at 86.2 index points, indicating a broadly stable environment but below the baseline, reflecting a decline of 14 points compared to 2019 [7]. This stability in the housing sector suggests a consistent demand for furniture, although the lower index points may signal caution among consumers and retailers regarding future investments in home furnishings. Consumer confidence has weakened, currently at -10.4 points, which represents a recent decline of 1.7 percentage points [8]. This weakening sentiment could impact consumer spending on furniture, leading to potential challenges in retail and production sectors as demand may not align with previous trends. The interplay between stable housing activity and declining consumer confidence necessitates careful monitoring of market dynamics in Norway's furniture sector." }, { "id": "currency", "title": "Currency", "main_indicator": "exchange_rate", "summary": "The NOK/EUR exchange rate currently stands at 10.9 NOK per EUR, reflecting a strengthening of the local currency by 5.5% year-over-year [13]. This appreciation may influence the furniture market in Norway by making imports more affordable, potentially increasing consumer demand for foreign products while also impacting local production costs. Looking ahead, the exchange rate is currently set to trend towards 11.67 NOK per EUR in 2026 [13]. This current depreciation could exert pressure on import costs, affecting retail pricing strategies and consumer purchasing power in the furniture sector, thereby shaping the overall demand landscape." } ], "source_count": 13 }, "notes": [ "The hub is a composition layer over existing indicator JSON files. Indicator pages remain the canonical source pages for methodology, charts and source-specific notes.", "Norway is configured as an import-exposed non-euro market hub. Local-currency values are used where available, with euro equivalents used for European comparison." ] }