{
  "id": "retail/online/web_search_trends_furniture_country",
  "generated_at": "2026-10-06T12:05:09.043806+00:00",
  "last_refresh": "2026-09-30",
  "source": "Google Trends weekly search interest, resampled to monthly mean; Furnilytics population weights for the Europe aggregate.",
  "source_description": "Monthly Google Trends index for a weighted furniture product search basket by country. Includes AT, BE, BG, CH, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IT, LT, LV, NL, NO, PL, PT, RO, RS, SE, SI, SK, US and a population-weighted Europe aggregate. Country series are indexed to each country's own 2018 average.",
  "table_id": "retail/online/web_search_trends_furniture_country",
  "meta": {
    "indicator_name": "Estonia furniture product search trend",
    "indicator_description": "Monthly Google Trends index for a weighted furniture product search basket for Estonia. The series is indexed to its own 2018 average.",
    "title": "European furniture product web search trends by country",
    "description": "Monthly Google Trends index for a weighted furniture product search basket by country. Includes AT, BE, BG, CH, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IT, LT, LV, NL, NO, PL, PT, RO, RS, SE, SI, SK, US and a population-weighted Europe aggregate. Country series are indexed to each country's own 2018 average.",
    "source": "Google Trends weekly search interest, resampled to monthly mean; Furnilytics population weights for the Europe aggregate.",
    "source_description": "Monthly Google Trends index for a weighted furniture product search basket by country. Includes AT, BE, BG, CH, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IT, LT, LV, NL, NO, PL, PT, RO, RS, SE, SI, SK, US and a population-weighted Europe aggregate. Country series are indexed to each country's own 2018 average.",
    "visibility": "public",
    "updated_at": "2026-09-30T11:20:12.028635Z",
    "last_refresh": "2026-09-30",
    "table_id": "retail/online/web_search_trends_furniture_country",
    "topic": "Retail",
    "subtopic": "Online",
    "geo": [
      "ee"
    ],
    "geo_included": [
      "EE"
    ],
    "page_slug": "estonia-furniture-products-search-trend",
    "page_url": "/indicators/retail/online/estonia-furniture-products-search-trend/",
    "chart_type": "line",
    "series_type": "single",
    "frequency": "monthly",
    "units": "index (100=2018)",
    "legend": false,
    "featured_topic": false,
    "featured_subtopic": false,
    "featured_rank_topic": 5,
    "featured_rank_subtopic": 2,
    "chart_title": "Estonia Furniture Products Web Search Trend",
    "y_axis_label": "Index [2018=100]",
    "related_indicators": [
      {
        "title": "Estonia Furniture Market Hub",
        "url": "/market/estonia-furniture-market-hub/",
        "label": "Market hub"
      },
      {
        "title": "Estonia Furniture Retail Market Size",
        "url": "/indicators/retail/market-size/estonia-furniture-retail-turnover/",
        "label": "Market size"
      },
      {
        "title": "Estonia Housing Market Activity",
        "url": "/indicators/macroeconomics/housing/estonia-housing-market-activity/",
        "label": "Housing"
      },
      {
        "title": "Estonia Consumer Confidence",
        "url": "/indicators/macroeconomics/consumer-sentiment/estonia-consumer-confidence/",
        "label": "Consumer sentiment"
      },
      {
        "title": "European Furniture Products Search Trend",
        "url": "/indicators/retail/online/europe-furniture-products-search-trend/",
        "label": "Online"
      }
    ],
    "taxonomy_path": [
      "retail",
      "online",
      "product-search"
    ],
    "taxonomy_labels": [
      "Retail",
      "Online",
      "Product search"
    ],
    "taxonomy_nodes": [
      {
        "id": "retail",
        "label": "Retail",
        "has_page": true,
        "sort_order": 20
      },
      {
        "id": "online",
        "label": "Online",
        "has_page": true,
        "sort_order": 30
      },
      {
        "id": "product-search",
        "label": "Product search",
        "has_page": false,
        "sort_order": 10
      }
    ],
    "taxonomy_page_path": [
      "retail",
      "online"
    ],
    "taxonomy_page_labels": [
      "Retail",
      "Online"
    ],
    "taxonomy_collection": "product-search",
    "taxonomy_collection_label": "Product search",
    "entity": {
      "type": "country",
      "geo": [
        "EE"
      ]
    },
    "methodology_url": "/methodology-online-demand/",
    "methodology_label": "Online Demand Methodology",
    "data_hash": "93f83e7ccfb4b8fcfd99ddfba177ec78d685564a9cdea082a552beb3b9ae887b",
    "trend_summary": "The Estonia Furniture Products Web Search Trend chart shows significant fluctuations over the observed period. The index peaked at 155.9 in January 2021, followed by a notable decline to a trough of 72.9 in May 2024. As of the latest data, the index stands at 120.3, which is above the 2018 baseline but below the peak levels. Recent momentum indicates a mixed trend, with a 1.4% year-over-year increase over the past 12 months, despite a 9.9% decline over the last three months. Yearly averages suggest a high in 2020, followed by a gradual decrease, with a partial recovery in 2025.",
    "trend_summary_generated_at": "2026-10-06T12:05:14.574348+00:00",
    "key_findings": [
      "Estonia's furniture search interest at 120.3 index points suggests a cautious demand signal above the 2018 baseline.",
      "A 9.9% decline over three months keeps the demand signal cautious, despite a 1.4% year-over-year increase.",
      "Recent momentum with a partial recovery in 2025 points to a fragile consumer backdrop for furniture demand."
    ],
    "key_findings_source": "ai_rewrite",
    "key_findings_generated_at": "2026-10-06T12:05:23.187152+00:00",
    "chart_alt_text": "Line chart for Estonia Furniture Products Web Search Trend in index points. The series runs from 2018-01-01 to 2026-07-01; the latest value is 120.3 index points. The peak is 155.9 index points in 2021-01-01."
  },
  "data": [
    {
      "date": "2018-01-01",
      "geo": "ee",
      "value": 107.49733654910455
    },
    {
      "date": "2018-02-01",
      "geo": "ee",
      "value": 95.77131358187872
    },
    {
      "date": "2018-03-01",
      "geo": "ee",
      "value": 98.525076942686
    },
    {
      "date": "2018-04-01",
      "geo": "ee",
      "value": 84.25468945115219
    },
    {
      "date": "2018-05-01",
      "geo": "ee",
      "value": 85.41286592142252
    },
    {
      "date": "2018-06-01",
      "geo": "ee",
      "value": 86.95079393640209
    },
    {
      "date": "2018-07-01",
      "geo": "ee",
      "value": 99.87049683658435
    },
    {
      "date": "2018-08-01",
      "geo": "ee",
      "value": 117.13900661491815
    },
    {
      "date": "2018-09-01",
      "geo": "ee",
      "value": 109.38859668267548
    },
    {
      "date": "2018-10-01",
      "geo": "ee",
      "value": 100.58240917181683
    },
    {
      "date": "2018-11-01",
      "geo": "ee",
      "value": 111.81257708149947
    },
    {
      "date": "2018-12-01",
      "geo": "ee",
      "value": 102.79483722985961
    },
    {
      "date": "2019-01-01",
      "geo": "ee",
      "value": 111.82922433857352
    },
    {
      "date": "2019-02-01",
      "geo": "ee",
      "value": 96.94746617383947
    },
    {
      "date": "2019-03-01",
      "geo": "ee",
      "value": 106.62121569401634
    },
    {
      "date": "2019-04-01",
      "geo": "ee",
      "value": 88.4023369864996
    },
    {
      "date": "2019-05-01",
      "geo": "ee",
      "value": 86.04727425985672
    },
    {
      "date": "2019-06-01",
      "geo": "ee",
      "value": 86.5730702724232
    },
    {
      "date": "2019-07-01",
      "geo": "ee",
      "value": 107.22531343100923
    },
    {
      "date": "2019-08-01",
      "geo": "ee",
      "value": 125.73677428796971
    },
    {
      "date": "2019-09-01",
      "geo": "ee",
      "value": 106.14320098899397
    },
    {
      "date": "2019-10-01",
      "geo": "ee",
      "value": 103.46934832576632
    },
    {
      "date": "2019-11-01",
      "geo": "ee",
      "value": 120.71925539972736
    },
    {
      "date": "2019-12-01",
      "geo": "ee",
      "value": 98.18438253655088
    },
    {
      "date": "2020-01-01",
      "geo": "ee",
      "value": 117.39843741434746
    },
    {
      "date": "2020-02-01",
      "geo": "ee",
      "value": 112.1528831109553
    },
    {
      "date": "2020-03-01",
      "geo": "ee",
      "value": 95.80284022818492
    },
    {
      "date": "2020-04-01",
      "geo": "ee",
      "value": 121.95288357207724
    },
    {
      "date": "2020-05-01",
      "geo": "ee",
      "value": 127.87382731096706
    },
    {
      "date": "2020-06-01",
      "geo": "ee",
      "value": 111.23868697530024
    },
    {
      "date": "2020-07-01",
      "geo": "ee",
      "value": 129.9190930766233
    },
    {
      "date": "2020-08-01",
      "geo": "ee",
      "value": 135.9913948643767
    },
    {
      "date": "2020-09-01",
      "geo": "ee",
      "value": 130.31279770547457
    },
    {
      "date": "2020-10-01",
      "geo": "ee",
      "value": 138.16595865346275
    },
    {
      "date": "2020-11-01",
      "geo": "ee",
      "value": 136.71097196348092
    },
    {
      "date": "2020-12-01",
      "geo": "ee",
      "value": 132.23726756140067
    },
    {
      "date": "2021-01-01",
      "geo": "ee",
      "value": 155.94559324272186
    },
    {
      "date": "2021-02-01",
      "geo": "ee",
      "value": 137.0304279804906
    },
    {
      "date": "2021-03-01",
      "geo": "ee",
      "value": 135.32642758425243
    },
    {
      "date": "2021-04-01",
      "geo": "ee",
      "value": 115.55761534787652
    },
    {
      "date": "2021-05-01",
      "geo": "ee",
      "value": 109.89108204573888
    },
    {
      "date": "2021-06-01",
      "geo": "ee",
      "value": 89.38830231424842
    },
    {
      "date": "2021-07-01",
      "geo": "ee",
      "value": 99.71752044943038
    },
    {
      "date": "2021-08-01",
      "geo": "ee",
      "value": 133.18866217453126
    },
    {
      "date": "2021-09-01",
      "geo": "ee",
      "value": 141.2363894320797
    },
    {
      "date": "2021-10-01",
      "geo": "ee",
      "value": 128.82722742261254
    },
    {
      "date": "2021-11-01",
      "geo": "ee",
      "value": 124.1452077287933
    },
    {
      "date": "2021-12-01",
      "geo": "ee",
      "value": 101.06451245261798
    },
    {
      "date": "2022-01-01",
      "geo": "ee",
      "value": 138.76771812977842
    },
    {
      "date": "2022-02-01",
      "geo": "ee",
      "value": 122.81293466960996
    },
    {
      "date": "2022-03-01",
      "geo": "ee",
      "value": 102.49175137420923
    },
    {
      "date": "2022-04-01",
      "geo": "ee",
      "value": 106.70020070210731
    },
    {
      "date": "2022-05-01",
      "geo": "ee",
      "value": 97.81491838799363
    },
    {
      "date": "2022-06-01",
      "geo": "ee",
      "value": 84.01021847642396
    },
    {
      "date": "2022-07-01",
      "geo": "ee",
      "value": 108.84814655940849
    },
    {
      "date": "2022-08-01",
      "geo": "ee",
      "value": 115.07889204753893
    },
    {
      "date": "2022-09-01",
      "geo": "ee",
      "value": 111.70554506428947
    },
    {
      "date": "2022-10-01",
      "geo": "ee",
      "value": 115.22104661220206
    },
    {
      "date": "2022-11-01",
      "geo": "ee",
      "value": 105.85356056009182
    },
    {
      "date": "2022-12-01",
      "geo": "ee",
      "value": 98.29168247449205
    },
    {
      "date": "2023-01-01",
      "geo": "ee",
      "value": 121.97125771898243
    },
    {
      "date": "2023-02-01",
      "geo": "ee",
      "value": 108.13269103203442
    },
    {
      "date": "2023-03-01",
      "geo": "ee",
      "value": 104.656592644225
    },
    {
      "date": "2023-04-01",
      "geo": "ee",
      "value": 91.76896786018735
    },
    {
      "date": "2023-05-01",
      "geo": "ee",
      "value": 89.10675071263329
    },
    {
      "date": "2023-06-01",
      "geo": "ee",
      "value": 85.42568364457883
    },
    {
      "date": "2023-07-01",
      "geo": "ee",
      "value": 99.8537315401187
    },
    {
      "date": "2023-08-01",
      "geo": "ee",
      "value": 109.20027572981142
    },
    {
      "date": "2023-09-01",
      "geo": "ee",
      "value": 102.83244104277647
    },
    {
      "date": "2023-10-01",
      "geo": "ee",
      "value": 106.18191394402047
    },
    {
      "date": "2023-11-01",
      "geo": "ee",
      "value": 107.32346544752494
    },
    {
      "date": "2023-12-01",
      "geo": "ee",
      "value": 103.2263622781966
    },
    {
      "date": "2024-01-01",
      "geo": "ee",
      "value": 103.95980201214152
    },
    {
      "date": "2024-02-01",
      "geo": "ee",
      "value": 99.25686485085201
    },
    {
      "date": "2024-03-01",
      "geo": "ee",
      "value": 99.93747375489204
    },
    {
      "date": "2024-04-01",
      "geo": "ee",
      "value": 94.34136610030228
    },
    {
      "date": "2024-05-01",
      "geo": "ee",
      "value": 72.86775726115646
    },
    {
      "date": "2024-06-01",
      "geo": "ee",
      "value": 84.75000881481486
    },
    {
      "date": "2024-07-01",
      "geo": "ee",
      "value": 102.50976963602812
    },
    {
      "date": "2024-08-01",
      "geo": "ee",
      "value": 122.54980724383009
    },
    {
      "date": "2024-09-01",
      "geo": "ee",
      "value": 117.36236605323718
    },
    {
      "date": "2024-10-01",
      "geo": "ee",
      "value": 106.43396900456828
    },
    {
      "date": "2024-11-01",
      "geo": "ee",
      "value": 114.67182007868469
    },
    {
      "date": "2024-12-01",
      "geo": "ee",
      "value": 103.14294484487672
    },
    {
      "date": "2025-01-01",
      "geo": "ee",
      "value": 112.96723604793502
    },
    {
      "date": "2025-02-01",
      "geo": "ee",
      "value": 105.37391402804325
    },
    {
      "date": "2025-03-01",
      "geo": "ee",
      "value": 112.86276589274836
    },
    {
      "date": "2025-04-01",
      "geo": "ee",
      "value": 100.27383224184497
    },
    {
      "date": "2025-05-01",
      "geo": "ee",
      "value": 128.72698303869836
    },
    {
      "date": "2025-06-01",
      "geo": "ee",
      "value": 107.38117918512545
    },
    {
      "date": "2025-07-01",
      "geo": "ee",
      "value": 109.95758426003238
    },
    {
      "date": "2025-08-01",
      "geo": "ee",
      "value": 127.88686315175381
    },
    {
      "date": "2025-09-01",
      "geo": "ee",
      "value": 111.89453070312837
    },
    {
      "date": "2025-10-01",
      "geo": "ee",
      "value": 123.50896558046206
    },
    {
      "date": "2025-11-01",
      "geo": "ee",
      "value": 128.0736783570046
    },
    {
      "date": "2025-12-01",
      "geo": "ee",
      "value": 117.17131830003161
    },
    {
      "date": "2026-01-01",
      "geo": "ee",
      "value": 118.0068360596503
    },
    {
      "date": "2026-02-01",
      "geo": "ee",
      "value": 108.74633182919699
    },
    {
      "date": "2026-03-01",
      "geo": "ee",
      "value": 107.54951455067543
    },
    {
      "date": "2026-04-01",
      "geo": "ee",
      "value": 106.10951548104177
    },
    {
      "date": "2026-05-01",
      "geo": "ee",
      "value": 94.23725439300273
    },
    {
      "date": "2026-06-01",
      "geo": "ee",
      "value": 97.40923246681022
    },
    {
      "date": "2026-07-01",
      "geo": "ee",
      "value": 120.29223007851623
    }
  ]
}