{
  "id": "retail/online/web_search_trends_retailer_eu_total",
  "generated_at": "2026-07-21T07:51:18.563995+00:00",
  "last_refresh": "2026-07-12",
  "source": "Google Trends, web search interest over time, resampled to monthly (MS) weighted to 2025 core website traffic",
  "source_description": "Monthly Google Trends index for a basket of major furniture retailers across DE, FR, IT, ES and PL. Aggregated using 2025 core website visitation weights and indexed to 2018.",
  "table_id": "retail/online/web_search_trends_retailer_eu_total",
  "meta": {
    "indicator_name": "EU furniture retailer web search trend total",
    "indicator_description": "Monthly Google Trends index for a basket of major furniture retailers across DE, FR, IT, ES and PL. Aggregated using 2025 core website visitation weights and indexed to 2018.",
    "title": "EU furniture retailer web search trend total",
    "description": "Monthly Google Trends index for a basket of major furniture retailers across DE, FR, IT, ES and PL. Aggregated using 2025 core website visitation weights and indexed to 2018.",
    "source": "Google Trends, web search interest over time, resampled to monthly (MS) weighted to 2025 core website traffic",
    "source_description": "Monthly Google Trends index for a basket of major furniture retailers across DE, FR, IT, ES and PL. Aggregated using 2025 core website visitation weights and indexed to 2018.",
    "visibility": "public",
    "updated_at": "2026-07-12T07:37:28.409873Z",
    "last_refresh": "2026-07-12",
    "table_id": "retail/online/web_search_trends_retailer_eu_total",
    "topic": "Retail",
    "subtopic": "Online",
    "geo": [
      "EU"
    ],
    "geo_included": [
      "EU"
    ],
    "page_slug": "europe-furniture-retailers-search-trend",
    "page_url": "/indicators/retail/online/europe-furniture-retailers-search-trend/",
    "chart_type": "line",
    "series_type": "single",
    "frequency": "monthly",
    "units": "index (100=2018)",
    "legend": false,
    "featured_topic": false,
    "featured_subtopic": false,
    "featured_rank_topic": 1,
    "featured_rank_subtopic": 1,
    "chart_title": "Europe Furniture Retailers Web Search Trend",
    "y_axis_label": "Index [2018=100]",
    "related_indicators": [
      {
        "title": "EU Furniture Products Search Trend",
        "url": "/indicators/retail/online/europe-furniture-products-search-trend/",
        "label": "Online"
      },
      {
        "title": "US Furniture Retailers Search Trend",
        "url": "/indicators/retail/online/us-furniture-retailers-search-trend/",
        "label": "Online"
      }
    ],
    "taxonomy_path": [
      "retail",
      "online",
      "retailer-search"
    ],
    "taxonomy_labels": [
      "Retail",
      "Online",
      "Retailer search"
    ],
    "taxonomy_nodes": [
      {
        "id": "retail",
        "label": "Retail",
        "has_page": true,
        "sort_order": 20
      },
      {
        "id": "online",
        "label": "Online",
        "has_page": true,
        "sort_order": 30
      },
      {
        "id": "retailer-search",
        "label": "Retailer search",
        "has_page": false,
        "sort_order": 20
      }
    ],
    "taxonomy_page_path": [
      "retail",
      "online"
    ],
    "taxonomy_page_labels": [
      "Retail",
      "Online"
    ],
    "taxonomy_collection": "retailer-search",
    "taxonomy_collection_label": "Retailer search",
    "entity": {
      "type": "country",
      "geo": [
        "EU"
      ]
    },
    "methodology_url": "/methodology-online-demand/",
    "methodology_label": "Online Demand Methodology",
    "data_hash": "aac234996a957d2386ea52a8c3924d12cf302d3f759328f3bbc659aa8e4214c3",
    "trend_summary": "The Europe Furniture Retailers Web Search Trend chart indicates significant fluctuations over time, with a notable peak in November 2020 at an index value of 140.9, followed by a general decline. The index reached its lowest point in June 2025 at 74.6 and currently stands at 79.0, suggesting a position below the historical average. Recent momentum appears modestly positive, with a 3.5% year-over-year increase for the first half of the year. Broadly, the data shows a decline from the highs of 2020, with averages decreasing each year from 2021 onward.",
    "trend_summary_generated_at": "2026-07-21T07:51:23.523719+00:00",
    "key_findings": [
      "European furniture retailer search interest remains subdued, indicating a cautious digital demand signal below historical averages.",
      "Retailer-name searches are weak, suggesting limited brand attention, with a modest 3.5% year-over-year increase in early 2025.",
      "Recent sideways movement fits with US trends, adding context to a fragile consumer backdrop in both regions."
    ],
    "key_findings_source": "ai_rewrite",
    "key_findings_generated_at": "2026-07-21T07:51:25.822901+00:00",
    "chart_alt_text": "Line chart for Europe Furniture Retailers Web Search Trend in index points. The series runs from 2018-01-01 to 2026-06-01; the latest value is 79 index points. The peak is 140.9 index points in 2020-11-01."
  },
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